It’s about you and me: Apple knows

I had to get my iPad serviced the other day and wound up spending a 1/2 hr. in the Apple store waiting my turn. It wasn’t as painful as you might think. First of all, it was Sunday and I wasn’t in a rush. However, there were so many people in the store getting issues resolved or purchasing products. Yet, there were team members in place to greet you, check you in and eventually address your problem. I am in awe that Apple products still engender such customer loyalty and ongoing conversation. That day I felt like I was in the middle of a trading floor where somehow in the midst of all the action, there was a well-orchestrated plan in place to service customers . Just maybe I have been bitten by the Apple bug, I’m so sure my positive thoughts have much to do with the way the team interacted with me from the time I hit the door and that sweet apology for the wait certainly helped. This link provides a little more insight about the company’s approach to business.


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