Attending a networking meeting on a Friday evening can be a grind. You know the drill, everyone stands around with a drink and hors d’oeurves while engaging in light conversations and exchanging business cards. I was pleasantly surprised when I recently attended my first Professionals in Media function at Les Saisons in New Jersey. While there was the usual networking regimen, our attention was drawn to the featured speakers. We heard from some phenomenal bloggers who shared their insights about why they blog and how they have built their audience of readers/followers.
Leading the discussion was Janice Harayda, One-Minute Book Review, Megan Williams of Green Divas and Karen Fazio of NJ.com. Each practitioner, all of whom are accomplished in their respective fields, talked about being truly passionate about whatever you choose to blog about. There was also an opportunity for PIM members to ask questions and share their own blogging techniques.
Here are a few of the tips that stood out:
As a blogger you are communicating as one… to many relationships
Spell it out – what your blog is about!
Post unique content and refresh continually
Offer value to your readers
Decide how often you will blog, be realistic and stick with it
Blog about your expertise
Collaborate – invite posts from guest bloggers
Share what you write by bookmarking on sites like Digg
Include a policy or standards statement on your blog
Tie in your topic to hard news if possible
Visuals work well with a blog drawing attention
Some bloggers want endorsements, others want to go solo
What works for one blogger may not work for you
Don’t take too seriously all the posts about the 10 rules of successful blogging
There are no set rules, we’re all learning along the way
This was an inspiring meeting. What a wealth of creative talent and free expression all around the room. I must admit that I started a blog a while ago, now that I have heard about the ‘rules of engagement’ that aren’t really rules, I am comfortable with the idea that I am a blogger, even though I blog maybe once a month! I am a work in progress!