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Professionals in Media Offer Perspectives on Blogging

NetworkingBlogphotoAttending a networking meeting on a Friday evening can be a grind. You know the drill, everyone stands around with a drink and hors d’oeurves while engaging in light conversations and exchanging business cards. I was pleasantly surprised when I recently attended my first Professionals in Media function at Les Saisons in New Jersey. While there was the usual networking regimen, our attention was drawn to the featured speakers. We heard from some phenomenal bloggers who shared their insights about why they blog and how they have built their audience of readers/followers.

Leading the discussion was Janice Harayda, One-Minute Book Review, Megan Williams of Green Divas and Karen Fazio of NJ.com. Each practitioner, all of whom are accomplished in their respective fields, talked about being truly passionate about whatever you choose to blog about. There was also an opportunity for PIM members to ask questions and share their own blogging techniques.

Here are a few of the tips that stood out:

As  a blogger you are communicating as one… to many relationships

 Spell it out – what your blog is about!

Post unique content and refresh continually

Offer value to your readers

Decide how often you will blog, be realistic and stick with it

Blog about your expertise

Collaborate – invite posts from guest bloggers

Share what you write by bookmarking on sites like Digg

Include a policy or standards statement on your blog

Tie in your topic to hard news if possible

Visuals work well with a blog drawing attention

Some bloggers want endorsements, others want to go solo

What works for one blogger may not work for you

Don’t take too seriously all the posts about the 10 rules of successful blogging

There are no set rules, we’re all learning along the way

This was an inspiring meeting. What a wealth of creative talent and free expression all around the room. I must admit that I started a blog a while ago, now that I have heard about the ‘rules of engagement’ that aren’t really rules, I am comfortable with the idea that I am a blogger, even though I blog maybe once a month! I am a work in progress!

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On Getting Social

It’s been approximately three years since I starting shopping around the social media market.  I am seeing ways to increase my Klout score.  Had I stayed committed to the blog that I set up in Blogger back in 2008, just maybe I would be ahead of the curve.  There’s so much out here!  I am catching on to WP and Tumblr and most recently StumbleUpon, you will find me on these sites under the name PRFocused .

As a traditional marketer and public relations professional, initially I was reluctant but gave in and  set up a Facebook page and starting connecting with family members and friends. One of my first thoughts was why is my nephew away at college posting all of these links in rapid succession to his messages. Fast forward, now I have joined the ranks giving my posts what I consider more flair and credibility with links.

In 2009, I became slightly interested in  Twitter but had no clue how to go about tweeting and wondering why I should do it all. Thanks to a co-worker, I caught on and have been tweeting ever since.  I am now handling social media  for a few clients and always seeking more business.

Like many professionals I had to complete a profile on LinkedIn which is now 100% complete since I have recommendations. Had to learn that too!

I asked this question only months ago? “Why would I want anyone to be able to track me down when I am away from home?” But out of nowhere, after a few sips on my favorite drink, vanilla latte at Starbucks, and plenty of time to spare, I found myself in B&N checking in on Facebook Places.  I also enjoy giving tips and checking in on FourSquare. I suppose that by now I am the Mayor somewhere.

In social bookmarking, I Digg, StumbleUpon and Share.  And I understand the value of producing good content and a video for You Tube and other platforms believing that people who view will Like It and become engaged. Viewers ultimately decide if what has been produced will be worth sharing, making the video “viral.” No need to be camera shy at all these days, you have to have a Flckr account even if only to show tasteful photos of you and the family.

There’s so much more to explore from augmented reality to the fastest growing platform mobile marketing. I’ll be back to share some thoughts about what I am learning about these emerging mediums later.

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He’s spelled it out! Colum’s Social Media Checklist

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She’s only a girl!

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Loving the Tweet

140 characters or less…I usually have more to say, but thanks to Twitter, I’m getting it done and following some awesome folks in the process. Now you have to follow me to see what I’m talking about @PRFocused.

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